Create “finance-themed” boutique coffee spaces with multiple LED screens displaying real-time major global financial market data on store walls. Stores will feature 3-5 VIP meeting rooms equipped with professional conferencing systems, smart whiteboards, and HD projectors to meet the business needs of entrepreneurs, investors, and financial professionals. Operating hours will extend until 2 AM, covering major trading hours across Asia, Europe, and the Americas, addressing the shortage of nighttime workplaces for finance professionals.

Develop the proprietary “FUN Coffee” digital platform with core modules including: a sports social network (supporting sharing of exercise routes, short videos, and coffee pairing insights); membership system (integrated online/offline points and tier systems); collectibles trading center (limited-edition coffee beans and sports-related NFTs); and financial services (coffee futures contracts, store equity subscriptions, token trading). The platform uses blockchain to ensure transparent transactions and leverages big data analytics to deliver personalized health and investment plans.

FUN COFFEE will establish a global coffee bean collectibles trading network covering key producing regions. Through direct sourcing models, it will provide supply chain financial services like prepayments and low-interest loans to coffee farmers in Vietnam, Colombia, and other origins. This ensures stable supply of high-quality beans while enhancing the brand’s social value. For high-net-worth clients, the brand will develop specialty financial products linking coffee and exercise footprints, allowing clients to subscribe to production rights in specific regions, receive customized coffee products, and participa te in origin visits. Additionally, the brand will operate a “Sports Coffee Industry Investment Fund” to raise capital for innovative coffee technology R&D and the sports health sector, building an industry ecosystem moat for the brand.