Set up HIIT (High-Intensity Interval Training) experience zones within stores, where customers completing designated workout actions can enjoy 50% off coffee. Regularly host themed events featuring professional fitness coaches who conduct small workshops teaching the best timing and methods for training combined with coffee consumption. Plan deep collaborations with city marathons and gyms by establishing FUN COFFEE pop-up stores at race aid stations and fitness spaces to precisely reach target users.

Build a professional “sports coffee” KOL (Key Opinion Leader) network that regularly livestreams fitness sessions with product recommendations for pre- and post-workout drinks by expert trainers. Develop a “coffee × sport” short video content library covering science education, optimal drinking times, and pairing suggestions. Launch the “FUN COFFEE Sports Challenge” social campaign encouraging users to share full-process content of “coffee → workout → results recording,” creating a UGC (User Generated Content) dissemination matrix.

Collaborate deeply with mainstream fitness apps such as Strava to launch “Caffeine Fitness Course Packs,” scientifically integrating coffee drinking timing into training plans. Co-develop limited-edition gear with well-known sports brands, such as leak-proof coffee sports bottles and quick-dry caffeine-infused tech fabric T-shirts. Partner with financial institutions to issue co-branded credit cards, enabling card points to convert directly into FUN Tokens, achieving seamless integration of financial scenarios and sports consumption.