Focus on vertical scenario-based differentiated coffee brands, with “sports theme,” “regional flavors,” and “functional customization” as core selling points to become benchmarks in niche markets. Break the homogeneity of traditional chain coffee shops by anchoring on sports scenarios, telling stories through global origin flavors, tracing every coffee bean via blockchain, and enabling participation in coffee futures investment through consumption points — making each sip a unique flavor adventure and value accumulation.

Link coffee origins with consumers through experiential agricultural tourism that combines “planting education + sports wellness + light asset investment,” creating a sustainable coffee industry cultural-tourism ecosystem. Develop “coffee estate camps” in key production areas like Phu Quoc Island, Vietnam, where tourists participate in coffee bean picking and roasting courses paired with morning yoga and estate hiking — forming a “healthy living + agricultural education” model that delivers not only a unique coffee plantation travel experience but also sustainable ecological value and wealth returns.

A functional ready-to-drink coffee brand targeted at athletes, redefining the market with “portable supply + data linkage + financial attributes.” This is more than convenient energy — it is the gateway linking exercise data with financial value. Every opening is a dual sprint toward health and financial freedom.

A circular economy project using coffee grounds as core raw material to develop eco-friendly products integrated into sports scenarios, promoting a “zero waste” philosophy and financialized value. Every product carries the warmth of coffee and a carbon reduction mission. Purchases become investments — consumers accumulate sustainability points that can be redeemed for tokens or dividends from environmental projects, making the aftertaste of every coffee cup resonate as Earth’s relief. Paving a green value path from “tip of the tongue” to “tip of the toe.”

Focus on digital upgrading of the entire coffee industry chain using AI, IoT, and automation technologies, integrating sports data and financial scenarios. Develop not only hardware but also a “digital neural network” for the coffee industry: providing data-driven growth engines for small and medium brands, turning every consumption by athletes into measurable, investable, and evolvable smart nodes. Join the coffee tech revolution to blend rich aroma with code and open a new dimension of industry upgrading.