FUN COFFEE will build a comprehensive data-driven ecosystem through its self-developed “FUN APP,” enabling seamless integration of user exercise, consumption, and investment data, forming a closed-loop value system. The app uses intelligent algorithms to accurately collect user exercise data and convert it into exclusive tokens, implementing a novel “exercise as mining” consumption incentive model. Each time a user meets certain exercise metrics, the system automatically calculates and issues corresponding tokens, which can be directly used for purchasing and redeeming coffee products.

Meanwhile, the app continuously records users’ coffee consumption behaviors and preferences, generating personalized health reports through big data analysis to provide scientific coffee drinking advice and workout pairing schemes. The system further analyzes token usage and investment behavior to build user financial profiles and recommend customized wealth management products and investment strategies, catering to users with different risk tolerances.